Vaya

For Vaya, our design team created a conversion-focused paid social system that communicates comfort, value, and product credibility through clear, approachable visuals. We developed multiple creative directions around key messages including competitive pricing, CNN recognition, at-home trials, adjustable bed bundles, delivery, and customer reviews. The designs combine lifestyle imagery, product photography, comparison tables, offer-led messaging, and trust signals within Vaya’s clean, calming visual identity. Each concept was structured to make benefits and pricing easy to understand at a glance while providing enough creative variety for ongoing testing across different paid social campaigns.