Mascot

TETTA

IndustryF&B / Lifestyle & Coffee Culture (Vietnam)
RoleCharacter design, illustration, mascot concept development
TETTA mascot by Tetta
2 Mascot CharactersDesigned two custom lion-dance mascots (orange & grey) as the brand's recurring visual identity.
5 campaign themesCreated five fully composited scenes across real Vietnamese landmarks, from coffee shop fronts to the Hue Imperial City.

Created a pair of playful lion-dance mascot characters for TETTA, used to promote Vietnamese coffee and drink menu items (cà phê sữa đá, bạc xỉu, matcha latte, cacao, etc.) across different scenes, storefront, Hue imperial palace, dragon boat, street food stalls, and rooftop views. The mascots act as friendly guides, pointing out drink names with cute call-out labels, blending Vietnamese folk-art style (múa lân / lion dance) with a modern sticker-illustration look.

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