Zoma

For Zoma, our design team developed a high-impact Black Friday paid social campaign focused on communicating promotional offers quickly and clearly. We explored multiple creative directions using bold typography, product-led compositions, athlete testimonials, and Zoma’s distinctive red and white brand palette. The system was designed to accommodate different promotional messages, including mattress and adjustable bed offers, while maintaining strong visual consistency across the campaign. Each variation tested different approaches to hierarchy, product scale, offer placement, and social proof, creating a flexible set of performance-focused creatives that could be adapted across paid social placements and campaign formats.