Social & Ad Creatives

Tipaw

IndustryPet Health & Wellness (DTC / E-commerce)
RoleGraphic Designer / Ad Creative Designer
Tipaw social & ad creatives by Tetta
18 unique ad creativesproduced across 6+ messaging angles (problem-aware, solution-aware, offer-driven, social proof)
Built for performance testingeach ad isolates one variable (headline hook, offer, proof point) to support A/B testing on Meta/Instagram

Tipaw makes a chewable supplement that helps dogs with allergies, itchy skin, and yeast issues, the pitch being it fixes the problem at the gut instead of just treating symptoms like vets or medicated shampoos do. We designed a batch of social ad creatives for them, each one testing a different angle: some lean on before/after results, some use the "vet bills" or "harsh meds" fear angle, others push bundle deals or seasonal sales. The goal was to give the brand enough creative variety to keep ads feeling fresh while running paid campaigns.

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